Australian dessert icon, Sara Lee, known for its frozen cheesecakes, pies, puddings, and crumbles, entered voluntary administration on Tuesday.
The brand hopes to restructure and sell off the company while continuing operations.
Vaughan Strawbridge, Kathryn Evans and Joseph Hansell from FTI Consulting were appointed as voluntary administrators on October 17.
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“Sara Lee is an iconic brand which produces quality Australian made products from its manufacturing facility in Lisarow NSW, where it employs some 200 staff,” Strawbridge said in a statement on Wednesday.
“We are working with Sara Lee’s management team and staff to continue operations while we secure the future of the business.
“We are immediately commencing a process to sell or restructure the business and continue its long history of manufacturing in Australia.
“We expect a lot of interest in the business and will work with those parties and stakeholders to achieve an outcome soon as possible to secure the ongoing business and provide clarity to its loyal and committed staff and customers.”
The company was established in…